PSI Guidance to pharmacists in relation to the advertising, promotion and sale of medicinal products, and related matters

Pharmacists play an important role in supporting the safe and rational use of medicines, minimising the irrational or excessive use of medicines and educating the public on these issues. This guidance is in addition to and in support of existing legal requirements.  

Having regard to the principal function of the Pharmaceutical Society of Ireland (the PSI) to regulate the profession of pharmacy in the State, having regard to the need to protect, maintain and promote the health and safety of the public, the PSI is exercising its function under Section 7(2)(b)(vii) of the Pharmacy Act 2007 in issuing this guidance regarding the advertising, promotion and sale of medicinal products.  

The statutory Code of Conduct for Pharmacists requires that pharmacists exercise their profession in a manner that is directed to maintaining and improving the health, wellbeing and safety of patients and the public. In particular, pharmacists should use their professional skills and competence, and specialised knowledge to encourage the rational and proper use of medicines. 

Relevant content

• Pricing Transparency of Prescription Medicines